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Marketing & Communications manages university-wide social media accounts on a number of platforms. We also can support students and employees in using social media for business purposes at the college, school, club or center level.

All ��ɳ���� University social media accounts must be approved by Marketing & Communications in order to be considered official channels, to be eligible for post sharing by university-wide accounts, and to be included in our social media directory and pacificu.edu website. Social media accounts should be set up using ��ɳ���� University email and contact information, not personal accounts, and Marketing & Communications must have back-end access to the accounts in case of emergencies, significant errors, or staffing transitions.

To get started, please . We will work with you to discuss your strategy, set-up, audience interaction, monitoring and metrics. Social media requires time and resources, so it is important to understand the time commitment you will need to make to be successful. 

All ��ɳ���� University social media accounts must also follow social media guidelines to ensure proper usage as well as the protection and safety of ��ɳ���� University, its employees and students. All followers, commenters and participants on those social media accounts are also expected to follow our .

In many cases, a dedicated unit-specific social media account may not be the best solution. If you have specific content that would be of interest to ��ɳ���� audiences, you also can submit ideas and post requests for the university-wide channels, which have the largest followings. Submit content for posts on the .