The strategy for photography & videography in the Office of Marketing & Communications is to enhance the university's public image, increase the public's awareness of ½ðɳÓéÀÖ's accomplishments and events, and develop consistent communications that build upon the university's reputation with its many constituents. Priority projects include student recruitment materials, fundraising materials for the university as a whole, ½ðɳÓéÀÖ magazine and the ½ðɳÓéÀÖ University website.